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Dirty Secrets Of Co-Registration Email Lists - Part 1By: Willie Crawford Years ago, I listened to Internet marketing "gurus" share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it). After a little further investigation, some of them shared with me that they often purchased new list members in batches of 25,000... 50,000... even several hundred thousand. Knowing the value of each of my individual list members, based upon how much each spent with me per year on average, visions of riches started dancing in my head. Then this little voice in the back of my head asked if this wasn't DANGEROUS! Wouldn't I get spam complaints... or something. How could I just buy email addresses and add them to my list? Was this legal? why didn't more people know about this, and why weren't more people doing it. So I investigated further. One of the first things I discovered was that lots of big name marketers were using co-registration leads with great results. Further investigation showed me that these leads were generated in a variety of way, and that there was a wide range of differences in quality AND methods of generating these lists.
What I now consider the best method of generating co-registration lists is to have a service get people to sign up SPECIFICALLY for your list. There are companies that allow you to write up a description of your list, and this description is displayed on an opt-in form on high traffic websites. The sites' visitors read the description of your list, and based upon that description decide to subscribe. I consider this the best method because the individuals are specifically subscribing to YOUR list. The service I've used most for generating the above-describe type of subscriber is called Lead Factory. You can read about them and their services here: http://williecrawford.com/cgi-bin/tk.cgi?subs Another type of subscriber, or lead, that you can purchase is a lead who didn't specifically subscribe to YOUR list, but did request more information on your type of product. These leads are often gathered by companies putting a form on high traffic sites inviting people to request more information on business opportunities... or other profitable topics. Prospects fill in the form and are then added to lists that are sold to people looking for leads or subscribers. This can be where things get sticky... The first place where things can get murky is that some sites don't make it clear to these individuals that they are going to sell their information. They sometimes state this but not in a very clear fashion. So they compile these lists and sell them to people looking for leads interested in a specific topic. If you buy one of these list, and it wasn't made incredibly clear that they were going to be contacted by a bunch of people offering to "help them," these people could get somewhat upset when their email boxes start getting flooded. The above problem stems largely from the fact that some firms offering opt-in leads TRICK people into "agreeing" to receive offers. They may use a statement as vague as that business associates will also send them special offers. If you email these people, they may get very upset since, in their opinion, your email was uninvited... and unwelcome intrusion. There are services that make it very clear that they will have people who offer income opportunities or online business opportunities contacting you. The better of these companies build lists specifically for a given customer and they don't sell the lists to more than a few customers. One firm I've use that's like this is know as Nitro. These guys get an order and they build a list specifically for that customer. Actually, they allow one customer to buy a list that is only for their use, or, for less of an investment, that customer can get a custom-built list that's shared with up to 3 other marketers. You can check these guys out at: http://therealsecrets.com/co-reg/ NOTE: I specifically mentioned the Nitro guys because I know them personally, and have GRILLED them on their business practices and HOW they generate leads. I believe that they operate a very reputable and ethical business. I CAN'T make that statement about all of the more than a dozen companies that I have investigated. Read part 2 of this article - click here Copyright 2005 Willie Crawford About The Author Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at:
http://HowToBeReallyHealthy.com
Highly RecommendedBreakthrough NEW Niche Marketing System! Informative Articles
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