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Dirty Secrets Of Co-Registration Email Lists - Part 2By: Willie Crawford Part 1 of this article is online - Read it here One of the biggest dangers in using co-reg leads who didn't specifically subscribe to your list is of course the likelihood of spam complaints. If a subscriber views your email as unwelcome, then in their eyes you spammed them. There are factors that increase the likelihood of this happening, and there are ways of reducing or completely eliminating the probability of these complaints. One factor that increases the likelihood of complaints is the age of the list. If you purchase an Old list, there's a good chance that dozens of people just like you also purchased that list and have emailed these people. These people are now simply tired of being offered more "help." With a fresh list ... only a few days to a few weeks old, you're less likely to encounter this problem. When someone fills in a form on a website requesting more information, they are actually INTERESTED in receiving more information. Why else would they fill in the form... except in the instances previously mentioned where they are tricked ... or perhaps even incentivized to fill in the form in exchange for a gift. Given that an individual really is interested in receiving more information on a given topic, the correct way to approach them is to introduce yourself and allow them to warm up to you BEFORE you try to sell them anything. You need to send them a series of email that identify yourself, PROVE to them that you are legitimate, and demonstrate to them that you really do have their best interest at heart. This takes time and effort. There is a lot of technique to this. I've studied the topic of warming co-reg leads up to you... extensively. The single best report I've ever read on the topic is called "Co-Reg Secrets." You can find it here: http://www.profitautomation.com/app/adtrack.asp?AdID=69919 When using co-reg leads, I personally tell the person in my first few emails why I'm emailing them, where I got their contact information from, and I also tell them that if they are no longer interested how they can get off of the list with just a click. This has worked well for me although my lists are now so HUGE that I rarely use co-reg leads. It's a fact that those who visit your site and then subscribe to your list are more valuable... much more responsive! I mentioned the danger of not using only FRESH lists. The reason this is CRITICAL is that many people who purchase lists turn around and sell them to recoup some of their costs. This sort of makes sense. There's a good chance that many of these leads don't see the majority of emails sent to them simply due to filters, etc. It's also possible that what you have to offer may not be exactly right for them. The PROBLEM comes when a list is resold over and over again! "Buyer A" resells a list to 5 people, and 2 of them resell it to 6 people each, and 3 of them resell it to 4 people each. By this time, those "opt-in lead" are getting pretty frustrated with having their personal email box flooded with JUNK email. Then you buy one of these list, add them to your autoresponders, and your ISP gets 20 complaints from irate people in 20 minutes. On top of that you get 100 emails with some "choice" words about your heritage and suggesting strange things you can do to yourself. To protect themselves and their other customers your web host or list host shuts you down! Not a good day. Done properly, with a quality list, or better yet, one built specifically for you (with the opt-in actually subscribing to YOUR list), using co-reg leads can be an excellent way to grow a list incredibly fast. Done wrong, or if you're just plain unlucky, it can be a real disaster. I even know of one "big name" Internet marketer who received a death threat after using a co-reg list.
If you are considering using co-reg leads you want to check the terms of service closely at your web host or list hosts. Many prohibit you using co-reg leads to mail from their servers, or even to promote domains hosted with them. They simply don't want to risk the potential adverse effects. Many autoresponder services such as the one I operate at ProfitAutomation.com will NOT allow you to mass import co-reg leads. However, there are other autoresponder services that understand the nature of using co-reg leads, and view it as a legitimate business model. I can point you to some of those if you ask. The purpose of this article is merely to educate. It's not to offer ANY advice. It's just to make you aware of a common practice and show you some things that you need to consider. Another purpose of the article is to stimulate discussion. I invite you to discuss this topic on my Internet marketing discussion forum: http://WillieCrawford.com/cgi-bin/index.cgi Copyright 2005 Willie Crawford About The Author Willie Crawford is a corporate president, published author, seminar speaker and host, tele-seminar speaker and host, retired military officer, karate black belt, master network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income on-line using very simple, easily modeled systems. An example of such a system that you can study and duplicate is at:
http://HowToBeReallyHealthy.com
Highly RecommendedBreakthrough NEW Niche Marketing System! Informative Articles
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