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Ezine List BuildingBy: Rick Miller Would you like an Internet Marketing tool that can put your efforts on autopilot? In a recent interview for the List Crusade program, Matt Bacak revealed what he called the "foundation" for automatically building a successful and profitable ezine. (Note: To access Matt Bacak's complete audio interview for fre^e, see end of article) A little about Matt: He was the leading facilitator for Robert Kiyosaki's (of Rich Dad, Poor Dad fame) Cash Flow 101 program. One of his secret techniques he used was to create the Millionaire Minutes ezine, which allowed him to stay in contact with participants even after the seminar was over. With a several hundred thousand subscribers and around 750 new subscribers each day, Matt knows how to quickly develop an opt-in subscriber list. The ezine was so successful that he was able to do mailings to his subscriber list three days before an event and fill the room to capacity. He attributes the success of this ezine with causing him to cross over from wealth building to the Internet Marketing world. He now is considered one of the top Internet marketing mentors in the world. Bazek gives these steps to develop and promote your ezine. 1) Get a Smart Autoresponder--Your Internet business must have a solid foundation with a Smart Autoresponder. The smart autoresponder allows you to capture names and email addresses.
You can then set it up to email a sequence of messages. For example, one of Matt's ezine has messages set up to be mailed automatically over a period of two years. That means he can go on extended vacations and his sales messages still go out and make him money. 2) Choose a good title and description. Choose a title that captures your Unique Selling Proposition. Next write a 15-30 word description of your ezine to entice the subscriber with benefits of "what's in it for me?" This is absolutely necessary when you begin submitting to ezine directories. 3) Next contact other ezine owners and set up joint ventures. Many will be glad to promote your ezine to their list if it has value to their readers. There are literally thousands of other ezine owners out there. You can offer to promote their ezine to your list also. 4) Start submitting your ezine to directories. A search on the Internet will reveal many fre^e ezine directories on the web. They'll list your title and description at no charge. You can begin getting subscribers almost immediately. If you have extra cash to help promote your ezine, try some of the paid directories--for a fee, you can be listed on these site along with many other sites that are members of their network. These can definitely speed up the growth of your ezine. 5) Use a mentor that can help you set up your ezine step-by-step, laying the foundation to put the ezine on autopilot. Often getting first hand guidance from someone who has set up a successful ezine is the boost you'll need to get started.
With those foundational steps, you can quickly start a successful ezine and quickly bring in money, all on autopilot. Copyright 2004 Rick Miller About The Author Rick Miller is a Certified Master of Web Copywriting and co-founder of List Crusade. For fre^e access to the entire interview and fre^e coaching session with Matt Bacak, along with 51 other audio lessons from top Internet Marketing and Self Help Gurus--go to: http://www.scientificinternetmarketing.com/bacak.
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