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Narrowing Down Your Niche - And Boosting Profits

How narrow should a ' Niche 'be?

It depends on what you want to do with your ' Niche Marketing'.If you are selling or offering specific products or services of interest to a sub-group of home businesses, you might do well by breaking down your target audience into interest-based categories.

Having done it myself with my own lists, I can offer some insight into the process.

Most of my online marketing is based around build several lists in ' sub-Niche' themes, of prospects and interacting with them, offering advice, resources, education - and then, if it is right for them, selling products and services related to their specific interests.

One way to segment your audience is by creating 'sub-niche'content. For instance, for a home-based business audience, you might offer products and services in the following ' sub-niches ':

* marketing
* product creation
* fulfillment services
* ongoing education
* networking
* legal
* accounting
* asset protection
* taxes

Each of these are of interest to some of your general target market. So you might create an information product (an ecourse, or report, or ebook) on the ' sub-niche' topic - and offer it to your general audience.

The ones who are interested in the smaller ' Niche Market'will respond to your offer - and by collecting their details, you now have a sub-group within your target audience.

This is one strategy I've used effectively. I now run 27 different email lists, each one geared to a specific aspect of online marketing. A few people are on multiple lists because their interests span the different categories.

On the other hand, if you're looking to take your ' Niche Marketing'to a narrower target audience, you could use a similar approach to eliminate the non-interested prospects - and keep only the ones aligned with your new focus.

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